Feedback Sheet 2 Write-Up

After having my first initial meeting with my client, i discussed my products and then went and made my final products, i ensured that i had made all the correct changes to my pieces that myself and the client spoke about previously. The negatives i received from my second part of feedback were extremely minimal, one was that the social networking icons included on my magazine advert poster were too 'in your face' and after discussing with the client, we agreed they would have looked better had been placed in the corner of the page, and not of such large size. Another negative with the advert magazine poster was that the website link included at the bottom which says ''www.theyouth.com'' should be removed, and the youth text placed across the models eyes should be replaced with ''www.theyouth.com'' instead, this would keep the poster bold, and be less cluttered and i agreed with the client that this would be a good decision. The only other negative was that the text included on the flyer should be right alined, the rest was all good. The positives remained very similar to the ones i received on the first initial client feedback, the client explained they were extremely impressed with the consistent colour used throughout all the designs, and they also stated how pleased they were by the designing of the 3 products, especially the website in particular. The client also explained that all the potential changes that i made from the first initial feedback were all extremely good, and that fonts and grammar used for the text were proffesional and suited the genre they were made for. The client also said about the creation of a logo, previously we had said that the products lacked a recognisable image, so i decided to create a logo which looked proffesional and suited the genre and in general the client was pleased with the creation of the logo. Overall i received a few negative points, but received a lot more positive comments on my work, i am pleased overall with the way i have presented my work and the design and effort i have put into designing and presenting it.

AOB3 Feedback Sheet 2

Edited Production Schedule

Unit Evaluation

My overall feeling with unit 17 is that it went extremely good, i have developed different promotional material such as a flyer, website, and also a magazine article. I believe that i have met the purpose very well, and have achieved a great appeal to the target audience, this is due to the amount of time and effort i have spent ensuring my designing is to the highest quality. I have ensured that the products i have created suit the age genre that i intend on reaching. The design of all 3 products are linked by the colours used, and the images and use of modern grammar and social media icons, show the intent of ensuring that the products are aimed at teenagers onwards. The feedback in which i had received, was overall extremely positive, i was told that the way in which i had designed the products was extremely professional and had all the correct conventions of a modern day clothing brand. Another reference from the client was that the images used were great, the client stated that the images represented the company in a professional, elegant manner, and the images were colourful, and suited the products they were used upon extremely well. Another reference from the client was that the company lacked a standout logo, this is because the company needs to be recognized from the rest and had i created a logo in my initial designs it would have made the products more recognizable, however i decided to create a logo, so for the final drafts of my products they included one and made the company stand out and recognizable from the rest of the clothing industry. When comparing my website, the flyer and magazine advert poster with professional similar websites, I realized how well i have designed my products, the designing and layouts of the products i created were extremely well matched for proffesional existing clothing brands, the website layout, images, text, design was as proffesional as any high street brand, i made the company website realistic and ensured that it fit the genre of a clothing brands online store. The flyer and magazine advert poster was also very similarly detailed and was very well matched for a proffesional clothing brands flyer and magazine advert, the colours used and structure and also the persuasive wording used wasn't too in your face and emphasized class and professionalism for the company. The use of equipment used was mainly photoshop, i have previously worked with this product and adapted and gained many skills and can use the software with ease, i used photoshop as i am extremely familiar with it, and it allows me to create high quality work which not only looks good, but shows off professionalism and class. I got the photographer to take the images as the camera they used was far superior to mine, and the photographer was proffesional and took good high quality images which i was very pleased with. I responded extremely well to my clients first set of feedback, i knew that i could improve my work and i knew i could ensure that the first drafts were adapted and made into a more proffesional, higher standard. I was happy with the majority of my feedback as it was mainly all positive. Even though the majority of my feedback was all positive there was one or two negative points about the designs, so i know i could ensure that the images used have a little more appeal, i will make them more stand out and more colourful. I will also take into account the wording and take a second look and make sure it is worded correctly and well mannered. Another suggested improvement could be the sizing of the images, i thought some were a little too small and didn't fit the pages correctly, so this could be corrected.

Below are comparisons of my flyer, website, and also magazine poster advert compared to some other clothing labels flyers, sites and magazine advert posters.

My flyer compared to a Boy London flyer.








My website compared to the Asos clothing website.








My magazine poster advert compared to Topman's.

Feedback Write-Up

I discussed my work during the client meeting, having shown my work, and discussed it thoroughly with them, i have received both positive and negative feedback on my work and presentation. The negatives from the meeting were that the images included on the website were too plain and didn't have enough effects on them, so i have decided that when creating my final draft i shall ensure that the images included on the website are vibrant, and stand out with professional effects. One of the main things that we discussed during the meeting was that there was lack of brand recognition on all three products, such as an icon or logo. We discussed that the products needed something to link them together, and something to make the brand stand out, so for my final drafts i shall create a professional looking logo that will feature on each product and make them stand out and look creative. Another negative was that on the magazine advert poster i had included a huge 10% off sign, but after detailed discussion we agreed this cast shadow upon the rest of the work and made the work look less detailed and unprofessional, so i have decided that when creating the final draft, i will ensure that it will be removed. After discussing my flyer during the client meeting, we decided that the flyer lacked a link too  the website and also the magazine advert poster, this was due to the colour i used and also the structure of how i laid it out was poor, i have decided to ensure that in my final draft that the colour matches that of the website and magazine poster advert, and also that the structure looks professional and advertises the company in a effective manner. Despite these negatives, i received great positive feedback otherwise, the clients discussed how professional, slick, and elegant my website looked, they liked the professional layout, the good quality images used, and the grammar and structure used. The clients also stated that the colour scheme which i used made the company seem reliable, and would represent the company in a great manner. They also praised my advert poster and stated that it had great potential with a few tweaks, they liked the inclusion of social media icons as during modern times, social media plays a huge part in online advertisement.

The Youth Magazine Advert Poster Final

The Youth Flyer Final Draft

Feedback Sheet

Production Schedule

Budget for Website Flyer & Magazine Advert

Budget for Photography hire:

The amount needed for the hiring of photography equipment depends on the quality of the kit we require, and also the dates we need the items for, after holding a meeting we will discuss the prices and time and arrangement, therefore i have set aside a budget of £450 for the photography hire.

Budget for graphic designer:

The amount needed to be spent would depend on a number of things, the things taken into account are the time need to create the website, flyer and magazine advert, the materials needed, and then the overall design and quality of the website itself, flyer, and magazine advert. Taken these things into account i have set aside a budget of £9000 to spend, as i feel the website is the main source of advertisement and promotion, however the flyer and magazine will not need to be as detailed and will consume less time. Also it takes much more time and effort when creating a E Commerce website as sites like these need to take payment, and have to do so securely and professionally. I will be holding a meeting with the graphic designer of my choice, and we will come to an agreement on pricing, and arrangement.

Budget for Flyer printing:

A5 Single sided printed on cardstock.
8000 Printed copies = £456
10000 Printed copies = £570
15000 Printed copies = £855
20000 Printed copies = £1140

Budget for 2 Magazine adverts:

Price for whole page advert, will be discussed during meetings with the owners/accountants for magazine companies, taken everything into account i have set aside £3450 for the same advert to appear on a full page in two different magazines.


Overall budget total based on the MAXIMUM costs: £14040

The Youth magazine advert poster draft

The Youth flyer draft

The Youth Website Final

The Youth Website Draft

Magazine poster advert similar to mine

Flyer similar to mine

Similar website to mine

Topman Online Magazine Article

This is the Topman Generation online magazine. The purpose of this online magazine is too show off the products which the company sells, inform readers off any latest news, and let them watch online videos of catwalks and things related to the company. The target audience for this online website is mainly for those aged from their teens, up into their late 20s. The Topman magazine is aimed to try and show off new fashion designs, new trends, and not only to show this off, to help advertise the company and try to persuade people to visit their online store and purchase products from them.

Content:
The Topman logo is situated in the top right corner, and is easily recognizable, the image is fairly large and it straight away grabs attention, this is to draw the audience in and they have used Nick Grimshaw a popular radio presenter, who will entice a different type of customer. The text is overlaid ontop of the image, this isn't positioned very well as it makes the text fairly hard to read. There is also social media icons positioned at the bottom of the page to inform the site visitors that they can follow the company online via multiple social networking sites.

Format:
The page is landscape and is basically an online version of a magazine, the colour scheme used for the page is very well designed, its bold and makes the main image stand out and helps obtain attention. This main page is very user friendly and requires minimal scrolling, and makes people find what they want much quicker than flicking through pages and pages of magazines.

Topman Magazine Poster Analysis

This is a Topman poster featured in a magazine, the purpose of this poster is to inform people about the online store, and to advertise their clothing products, and draw in male customers to visit the site and purchase the company's products. The target audience for this advertisement would be males aged from early teens to middle age men, or anyone interested in younger male fashion. Topman products aren't too expensive, however they aren't to cheap, the products are aimed to be affordable by students, and people whom are middle class.

Content:
The Topman logo is situated in the bottom right hand corner, the logo is large and easily recognisable. The amount of text included on the poster is minimal, the primary focus is mainly on the clothing, and then the name of the company, and also the address of the website. The photograph is the main focus on the poster, it take up 90% of the poster, and makes the audience see the clothing first, then secondly see the name of the company too. There is also text on the left hand side of the poster, which informs people reading it that you follow the company on Facebook & Twitter, therefore allowing you to find further information on the company's details, and the products which they sell.

Fomat:
The poster is portrait, its in your face, the colour and quality of the poster is high, and is very clear and understandable to read and take notice from.

Boy London Website Analysis

This is the official Boy London website home page. The sole purpose of this website is to advertise the company, and sell the products which the company produces. The target audience for this website would be those from their early teens, to people into their late 20s, or also those who are interested in fashion too, people with plenty of disposable income. The company aim to sell products to both genders, many of the items are unisex and can be worn by either gender.

Content:
The company logo is situated on the top left of the site, it makes people aware of the company, and helps people recognise it, the amount of text included on the site is very minimal, its very plain, yet eye catching, the home screen only includes small text, and no bold headings like you would see on any other clothing site, this is why this clothing brand is fairly unique, their clothes and designs stand out from the rest, and the sites layout and design matches that. The main image is central, this is because the company want you too focus on this aspect of the home page, the image includes two models from the company, wearing the clothes, there's no captions and this emphasizes the image more. The main links to the other pages on the company feature at the top of the site, they are easily visible, and make it simple for the user to access the sites other pages. The colours used for the website match the products which they sell, Boy London main two colours consist of black and white, and the website matches this, this then gives the audience an indication of what the products are like, and also gives brand recognition.

Format:
The webpage is landscape and doesn't require any scrolling, the sites home page requires minimal effort, this is so that the user visiting the site only has to make minimal effort when they visit the website, making them more relaxed, and it also helps them find what they require, much faster, and easier.

Boy London Flyer Analysis

This is the Flyer produced by clothing label Boy London, the main purpose of this flyer is to attempt to draw customers into a club event, however as well as this, it also helps to advertise the companys clothing label too, so it's promoting a club event as well as advertising a clothing label. The target audience is obviously aimed at 2 different levels of age group, one being anyone whom is a teenager, as the clothing apparel appears to this age group onwards, however the promoting of the club does not appeal to teenager under the age of 18 as they wouldn't be able to access the event due to age restriction, so the flyer caters for 2 different age groups. The target audience is also aimed at people in their late teens and onwards due to their interests, most people from the ages of 17+ are interested in fashion and clubbing, therefore this flyer will appeal to them a lot more than other kind.

Content:
The picture draws people in, as they may recognise the brand logo, its bold and eye catching. The text which is used isn't basic, however it's not particularly a 'fun' kind of font, however it doesn't need to be due to the fact that the picture would draw people to the flyer, then they can find further information if they want too, the most important details, such as the location, and the time of the event are in a bold font, and in larger text, because they are the key details about the event, and thats the most important thing the reader needs to know. There is also a use of the associated companies logos located towards the bottom of the flyer, this is just to show off the companies involved, and to help people recognise them, as they may see these logos and like them, then therefore attend the event, or purchase the companies goods.

Format:
The sizing of the flyer is extremely well sized, the overall fit of the text and image on the flyer helps it stand out, and the size isn't too big, nor is it too small, its noticeable, and not boring.