This is the Topman Generation online magazine. The purpose of this online magazine is too show off the products which the company sells, inform readers off any latest news, and let them watch online videos of catwalks and things related to the company. The target audience for this online website is mainly for those aged from their teens, up into their late 20s. The Topman magazine is aimed to try and show off new fashion designs, new trends, and not only to show this off, to help advertise the company and try to persuade people to visit their online store and purchase products from them.
Content:
The Topman logo is situated in the top right corner, and is easily recognizable, the image is fairly large and it straight away grabs attention, this is to draw the audience in and they have used Nick Grimshaw a popular radio presenter, who will entice a different type of customer. The text is overlaid ontop of the image, this isn't positioned very well as it makes the text fairly hard to read. There is also social media icons positioned at the bottom of the page to inform the site visitors that they can follow the company online via multiple social networking sites.
Format:
The page is landscape and is basically an online version of a magazine, the colour scheme used for the page is very well designed, its bold and makes the main image stand out and helps obtain attention. This main page is very user friendly and requires minimal scrolling, and makes people find what they want much quicker than flicking through pages and pages of magazines.
No comments:
Post a Comment