AOB3 Feedback Sheet 2

Edited Production Schedule

Unit Evaluation

My overall feeling with unit 17 is that it went extremely good, i have developed different promotional material such as a flyer, website, and also a magazine article. I believe that i have met the purpose very well, and have achieved a great appeal to the target audience, this is due to the amount of time and effort i have spent ensuring my designing is to the highest quality. I have ensured that the products i have created suit the age genre that i intend on reaching. The design of all 3 products are linked by the colours used, and the images and use of modern grammar and social media icons, show the intent of ensuring that the products are aimed at teenagers onwards. The feedback in which i had received, was overall extremely positive, i was told that the way in which i had designed the products was extremely professional and had all the correct conventions of a modern day clothing brand. Another reference from the client was that the images used were great, the client stated that the images represented the company in a professional, elegant manner, and the images were colourful, and suited the products they were used upon extremely well. Another reference from the client was that the company lacked a standout logo, this is because the company needs to be recognized from the rest and had i created a logo in my initial designs it would have made the products more recognizable, however i decided to create a logo, so for the final drafts of my products they included one and made the company stand out and recognizable from the rest of the clothing industry. When comparing my website, the flyer and magazine advert poster with professional similar websites, I realized how well i have designed my products, the designing and layouts of the products i created were extremely well matched for proffesional existing clothing brands, the website layout, images, text, design was as proffesional as any high street brand, i made the company website realistic and ensured that it fit the genre of a clothing brands online store. The flyer and magazine advert poster was also very similarly detailed and was very well matched for a proffesional clothing brands flyer and magazine advert, the colours used and structure and also the persuasive wording used wasn't too in your face and emphasized class and professionalism for the company. The use of equipment used was mainly photoshop, i have previously worked with this product and adapted and gained many skills and can use the software with ease, i used photoshop as i am extremely familiar with it, and it allows me to create high quality work which not only looks good, but shows off professionalism and class. I got the photographer to take the images as the camera they used was far superior to mine, and the photographer was proffesional and took good high quality images which i was very pleased with. I responded extremely well to my clients first set of feedback, i knew that i could improve my work and i knew i could ensure that the first drafts were adapted and made into a more proffesional, higher standard. I was happy with the majority of my feedback as it was mainly all positive. Even though the majority of my feedback was all positive there was one or two negative points about the designs, so i know i could ensure that the images used have a little more appeal, i will make them more stand out and more colourful. I will also take into account the wording and take a second look and make sure it is worded correctly and well mannered. Another suggested improvement could be the sizing of the images, i thought some were a little too small and didn't fit the pages correctly, so this could be corrected.

Below are comparisons of my flyer, website, and also magazine poster advert compared to some other clothing labels flyers, sites and magazine advert posters.

My flyer compared to a Boy London flyer.








My website compared to the Asos clothing website.








My magazine poster advert compared to Topman's.

Feedback Write-Up

I discussed my work during the client meeting, having shown my work, and discussed it thoroughly with them, i have received both positive and negative feedback on my work and presentation. The negatives from the meeting were that the images included on the website were too plain and didn't have enough effects on them, so i have decided that when creating my final draft i shall ensure that the images included on the website are vibrant, and stand out with professional effects. One of the main things that we discussed during the meeting was that there was lack of brand recognition on all three products, such as an icon or logo. We discussed that the products needed something to link them together, and something to make the brand stand out, so for my final drafts i shall create a professional looking logo that will feature on each product and make them stand out and look creative. Another negative was that on the magazine advert poster i had included a huge 10% off sign, but after detailed discussion we agreed this cast shadow upon the rest of the work and made the work look less detailed and unprofessional, so i have decided that when creating the final draft, i will ensure that it will be removed. After discussing my flyer during the client meeting, we decided that the flyer lacked a link too  the website and also the magazine advert poster, this was due to the colour i used and also the structure of how i laid it out was poor, i have decided to ensure that in my final draft that the colour matches that of the website and magazine poster advert, and also that the structure looks professional and advertises the company in a effective manner. Despite these negatives, i received great positive feedback otherwise, the clients discussed how professional, slick, and elegant my website looked, they liked the professional layout, the good quality images used, and the grammar and structure used. The clients also stated that the colour scheme which i used made the company seem reliable, and would represent the company in a great manner. They also praised my advert poster and stated that it had great potential with a few tweaks, they liked the inclusion of social media icons as during modern times, social media plays a huge part in online advertisement.

The Youth Magazine Advert Poster Final

The Youth Flyer Final Draft

Feedback Sheet

Production Schedule

Budget for Website Flyer & Magazine Advert

Budget for Photography hire:

The amount needed for the hiring of photography equipment depends on the quality of the kit we require, and also the dates we need the items for, after holding a meeting we will discuss the prices and time and arrangement, therefore i have set aside a budget of £450 for the photography hire.

Budget for graphic designer:

The amount needed to be spent would depend on a number of things, the things taken into account are the time need to create the website, flyer and magazine advert, the materials needed, and then the overall design and quality of the website itself, flyer, and magazine advert. Taken these things into account i have set aside a budget of £9000 to spend, as i feel the website is the main source of advertisement and promotion, however the flyer and magazine will not need to be as detailed and will consume less time. Also it takes much more time and effort when creating a E Commerce website as sites like these need to take payment, and have to do so securely and professionally. I will be holding a meeting with the graphic designer of my choice, and we will come to an agreement on pricing, and arrangement.

Budget for Flyer printing:

A5 Single sided printed on cardstock.
8000 Printed copies = £456
10000 Printed copies = £570
15000 Printed copies = £855
20000 Printed copies = £1140

Budget for 2 Magazine adverts:

Price for whole page advert, will be discussed during meetings with the owners/accountants for magazine companies, taken everything into account i have set aside £3450 for the same advert to appear on a full page in two different magazines.


Overall budget total based on the MAXIMUM costs: £14040

The Youth magazine advert poster draft

The Youth flyer draft