This is the official Boy London website home page. The sole purpose of this website is to advertise the company, and sell the products which the company produces. The target audience for this website would be those from their early teens, to people into their late 20s, or also those who are interested in fashion too, people with plenty of disposable income. The company aim to sell products to both genders, many of the items are unisex and can be worn by either gender.
Content:
The company logo is situated on the top left of the site, it makes people aware of the company, and helps people recognise it, the amount of text included on the site is very minimal, its very plain, yet eye catching, the home screen only includes small text, and no bold headings like you would see on any other clothing site, this is why this clothing brand is fairly unique, their clothes and designs stand out from the rest, and the sites layout and design matches that. The main image is central, this is because the company want you too focus on this aspect of the home page, the image includes two models from the company, wearing the clothes, there's no captions and this emphasizes the image more. The main links to the other pages on the company feature at the top of the site, they are easily visible, and make it simple for the user to access the sites other pages. The colours used for the website match the products which they sell, Boy London main two colours consist of black and white, and the website matches this, this then gives the audience an indication of what the products are like, and also gives brand recognition.
Format:
The webpage is landscape and doesn't require any scrolling, the sites home page requires minimal effort, this is so that the user visiting the site only has to make minimal effort when they visit the website, making them more relaxed, and it also helps them find what they require, much faster, and easier.
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