My overall feeling with unit 17 is that it went extremely good, i have developed different promotional material such as a flyer, website, and also a magazine article. I believe that i have met the purpose very well, and have achieved a great appeal to the target audience, this is due to the amount of time and effort i have spent ensuring my designing is to the highest quality. I have ensured that the products i have created suit the age genre that i intend on reaching. The design of all 3 products are linked by the colours used, and the images and use of modern grammar and social media icons, show the intent of ensuring that the products are aimed at teenagers onwards. The feedback in which i had received, was overall extremely positive, i was told that the way in which i had designed the products was extremely professional and had all the correct conventions of a modern day clothing brand. Another reference from the client was that the images used were great, the client stated that the images represented the company in a professional, elegant manner, and the images were colourful, and suited the products they were used upon extremely well. Another reference from the client was that the company lacked a standout logo, this is because the company needs to be recognized from the rest and had i created a logo in my initial designs it would have made the products more recognizable, however i decided to create a logo, so for the final drafts of my products they included one and made the company stand out and recognizable from the rest of the clothing industry. When comparing my website, the flyer and magazine advert poster with professional similar websites, I realized how well i have designed my products, the designing and layouts of the products i created were extremely well matched for proffesional existing clothing brands, the website layout, images, text, design was as proffesional as any high street brand, i made the company website realistic and ensured that it fit the genre of a clothing brands online store. The flyer and magazine advert poster was also very similarly detailed and was very well matched for a proffesional clothing brands flyer and magazine advert, the colours used and structure and also the persuasive wording used wasn't too in your face and emphasized class and professionalism for the company. The use of equipment used was mainly photoshop, i have previously worked with this product and adapted and gained many skills and can use the software with ease, i used photoshop as i am extremely familiar with it, and it allows me to create high quality work which not only looks good, but shows off professionalism and class. I got the photographer to take the images as the camera they used was far superior to mine, and the photographer was proffesional and took good high quality images which i was very pleased with. I responded extremely well to my clients first set of feedback, i knew that i could improve my work and i knew i could ensure that the first drafts were adapted and made into a more proffesional, higher standard. I was happy with the majority of my feedback as it was mainly all positive. Even though the majority of my feedback was all positive there was one or two negative points about the designs, so i know i could ensure that the images used have a little more appeal, i will make them more stand out and more colourful. I will also take into account the wording and take a second look and make sure it is worded correctly and well mannered. Another suggested improvement could be the sizing of the images, i thought some were a little too small and didn't fit the pages correctly, so this could be corrected.
Below are comparisons of my flyer, website, and also magazine poster advert compared to some other clothing labels flyers, sites and magazine advert posters.
My flyer compared to a Boy London flyer.
My website compared to the Asos clothing website.
My magazine poster advert compared to Topman's.
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