The Youth Website Final

The Youth Website Draft

Magazine poster advert similar to mine

Flyer similar to mine

Similar website to mine

Topman Online Magazine Article

This is the Topman Generation online magazine. The purpose of this online magazine is too show off the products which the company sells, inform readers off any latest news, and let them watch online videos of catwalks and things related to the company. The target audience for this online website is mainly for those aged from their teens, up into their late 20s. The Topman magazine is aimed to try and show off new fashion designs, new trends, and not only to show this off, to help advertise the company and try to persuade people to visit their online store and purchase products from them.

Content:
The Topman logo is situated in the top right corner, and is easily recognizable, the image is fairly large and it straight away grabs attention, this is to draw the audience in and they have used Nick Grimshaw a popular radio presenter, who will entice a different type of customer. The text is overlaid ontop of the image, this isn't positioned very well as it makes the text fairly hard to read. There is also social media icons positioned at the bottom of the page to inform the site visitors that they can follow the company online via multiple social networking sites.

Format:
The page is landscape and is basically an online version of a magazine, the colour scheme used for the page is very well designed, its bold and makes the main image stand out and helps obtain attention. This main page is very user friendly and requires minimal scrolling, and makes people find what they want much quicker than flicking through pages and pages of magazines.

Topman Magazine Poster Analysis

This is a Topman poster featured in a magazine, the purpose of this poster is to inform people about the online store, and to advertise their clothing products, and draw in male customers to visit the site and purchase the company's products. The target audience for this advertisement would be males aged from early teens to middle age men, or anyone interested in younger male fashion. Topman products aren't too expensive, however they aren't to cheap, the products are aimed to be affordable by students, and people whom are middle class.

Content:
The Topman logo is situated in the bottom right hand corner, the logo is large and easily recognisable. The amount of text included on the poster is minimal, the primary focus is mainly on the clothing, and then the name of the company, and also the address of the website. The photograph is the main focus on the poster, it take up 90% of the poster, and makes the audience see the clothing first, then secondly see the name of the company too. There is also text on the left hand side of the poster, which informs people reading it that you follow the company on Facebook & Twitter, therefore allowing you to find further information on the company's details, and the products which they sell.

Fomat:
The poster is portrait, its in your face, the colour and quality of the poster is high, and is very clear and understandable to read and take notice from.

Boy London Website Analysis

This is the official Boy London website home page. The sole purpose of this website is to advertise the company, and sell the products which the company produces. The target audience for this website would be those from their early teens, to people into their late 20s, or also those who are interested in fashion too, people with plenty of disposable income. The company aim to sell products to both genders, many of the items are unisex and can be worn by either gender.

Content:
The company logo is situated on the top left of the site, it makes people aware of the company, and helps people recognise it, the amount of text included on the site is very minimal, its very plain, yet eye catching, the home screen only includes small text, and no bold headings like you would see on any other clothing site, this is why this clothing brand is fairly unique, their clothes and designs stand out from the rest, and the sites layout and design matches that. The main image is central, this is because the company want you too focus on this aspect of the home page, the image includes two models from the company, wearing the clothes, there's no captions and this emphasizes the image more. The main links to the other pages on the company feature at the top of the site, they are easily visible, and make it simple for the user to access the sites other pages. The colours used for the website match the products which they sell, Boy London main two colours consist of black and white, and the website matches this, this then gives the audience an indication of what the products are like, and also gives brand recognition.

Format:
The webpage is landscape and doesn't require any scrolling, the sites home page requires minimal effort, this is so that the user visiting the site only has to make minimal effort when they visit the website, making them more relaxed, and it also helps them find what they require, much faster, and easier.

Boy London Flyer Analysis

This is the Flyer produced by clothing label Boy London, the main purpose of this flyer is to attempt to draw customers into a club event, however as well as this, it also helps to advertise the companys clothing label too, so it's promoting a club event as well as advertising a clothing label. The target audience is obviously aimed at 2 different levels of age group, one being anyone whom is a teenager, as the clothing apparel appears to this age group onwards, however the promoting of the club does not appeal to teenager under the age of 18 as they wouldn't be able to access the event due to age restriction, so the flyer caters for 2 different age groups. The target audience is also aimed at people in their late teens and onwards due to their interests, most people from the ages of 17+ are interested in fashion and clubbing, therefore this flyer will appeal to them a lot more than other kind.

Content:
The picture draws people in, as they may recognise the brand logo, its bold and eye catching. The text which is used isn't basic, however it's not particularly a 'fun' kind of font, however it doesn't need to be due to the fact that the picture would draw people to the flyer, then they can find further information if they want too, the most important details, such as the location, and the time of the event are in a bold font, and in larger text, because they are the key details about the event, and thats the most important thing the reader needs to know. There is also a use of the associated companies logos located towards the bottom of the flyer, this is just to show off the companies involved, and to help people recognise them, as they may see these logos and like them, then therefore attend the event, or purchase the companies goods.

Format:
The sizing of the flyer is extremely well sized, the overall fit of the text and image on the flyer helps it stand out, and the size isn't too big, nor is it too small, its noticeable, and not boring.