Boy London Flyer Analysis

This is the Flyer produced by clothing label Boy London, the main purpose of this flyer is to attempt to draw customers into a club event, however as well as this, it also helps to advertise the companys clothing label too, so it's promoting a club event as well as advertising a clothing label. The target audience is obviously aimed at 2 different levels of age group, one being anyone whom is a teenager, as the clothing apparel appears to this age group onwards, however the promoting of the club does not appeal to teenager under the age of 18 as they wouldn't be able to access the event due to age restriction, so the flyer caters for 2 different age groups. The target audience is also aimed at people in their late teens and onwards due to their interests, most people from the ages of 17+ are interested in fashion and clubbing, therefore this flyer will appeal to them a lot more than other kind.

Content:
The picture draws people in, as they may recognise the brand logo, its bold and eye catching. The text which is used isn't basic, however it's not particularly a 'fun' kind of font, however it doesn't need to be due to the fact that the picture would draw people to the flyer, then they can find further information if they want too, the most important details, such as the location, and the time of the event are in a bold font, and in larger text, because they are the key details about the event, and thats the most important thing the reader needs to know. There is also a use of the associated companies logos located towards the bottom of the flyer, this is just to show off the companies involved, and to help people recognise them, as they may see these logos and like them, then therefore attend the event, or purchase the companies goods.

Format:
The sizing of the flyer is extremely well sized, the overall fit of the text and image on the flyer helps it stand out, and the size isn't too big, nor is it too small, its noticeable, and not boring.